03.21- 06.21
RAD
Art Direction | Brand Design
Introduction
It needs solution
Client's Brief
Studio Riley operates at the premium end of architectural and interior design, crafting spaces and furniture that balance professional precision with aesthetic sophistication. Their work reflects a deep attention to detail, positioning the brand as a trusted name in luxury home design.
My Role
Brand Design | Art Direction
Brand Designer, worked at RAD, a branding agency handing the redesign of several brands include Studio Riley. My role included rebrand that is a fresh brand identity design, social media creatives and other collateral.
Manager - Harshman S., Design Lead at RAD
Ideation
Exploration
Logotype over logomark.
This decision favors timelessness and name recognition, building brand awareness with zero risk of confusion, letting the name itself do the work.
Typeface exploration
Serif type brings a sense of heritage, trust, and authority to the mark. Script type introduces elegance and expressiveness through its hand-drawn quality, a natural fit for Studio Riley's identity.
OTHER OPTIONS
Aa
DM Sans Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
When to use
DM Sans Bold is used for headings, sub headings and to highlight any important words.
Aa
DM Sans Regular
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1 2 3 4 5 6 7 8 9 0
When to use
DM Sans is a low-contrast geometric sans serif design, intended for use at smaller text sizes. DM Sans Regular is used in the main body text.
Studio Riley Arch
Studio Riley arch can be used to mask an image, behind text as a background, and as outlines.
Stuido Riley Star
These Studio Riley stars formed from the Studio Riley arch can be used as patterns in collaterals.
Wrapping Up
Reflection
From Pretty to Purposeful!
This experience became my pivot into UX, a shift from creating things that simply looked good to designing things that impacts on a bigger scale.
It reshaped how I think about impact, not just visual appeal, but real value for the people using it.
Handing Client Feedback
Clients often don't know exactly what they need until they see something in front of them early feedback loops are where real direction emerges.
Fast, low-stakes iterations let us course-correct quickly, turning ambiguity into clarity before committing to a final direction.
Love this project as much as I do?
Shivali Meenakshi Murali © 2026